Co-founder
Mikael Rämgård
Co-founder and Chief Artistic Officer. Tattoo artist since 2009.
Co-founder and CEOMat Baxter
Mat Baxter is the co-founder and CEO of SKINGRAPHICA®. He founded the company in Sydney in 2025 with tattoo artist Mikael Rämgård, with one aim. Build the skincare tattooed skin deserves, made to the standard of the art it carries.
Mat leads the business. That means commercial strategy and growth, brand and marketing, partnerships and the company's relationships with investors, retailers, media and industry.
Before SKINGRAPHICA
25 years at the top of global marketing and media.
Mat spent 10 years in New York leading global businesses. He was Global CEO of Huge, the digital experience agency, and Global CEO and Chairman of Initiative, which became the world's fastest growing media network under his leadership. Before that he was Global Chief Strategy and Creative Officer of IPG Mediabrands.
Before New York he was CEO of UM Australia, and a founding partner and CEO of Naked Communications. Across his career he has led strategy for brands including LVMH, L'Oréal, Gucci, Nike, Google and LEGO.
The businesses he has run have been named Agency of the Year in markets around the world, and he was named CEO of the Year by Campaign magazine. His turnaround of Huge is told in Michael Farmer's book Madison Avenue Makeover.
Mat is now based in Sydney. He is also a co-founder of TMRW and an investor in Mutinex and Springboards.
Career
Leadership roles.
SKINGRAPHICA®
Co-founder and CEO
Huge
Global CEO
Initiative
Global CEO and Chairman
IPG Mediabrands
Global Chief Strategy and Creative Officer
UM Australia
CEO
Naked Communications
Founding Partner and CEO
Get in touch
Write to Mat.
For press, speaking, partnerships and investor enquiries. Your message goes to the SKINGRAPHICA® concierge team and is passed straight to Mat.
Continue exploring
More from SKINGRAPHICA
About
Our Story
How one question in a studio chair became skincare for tattooed skin.
About
Our Promise
Independent, privately owned and answerable only to the people who wear our work.