PRIME is a lightweight pre-tattoo serum with Ink-Safe™ Technology. It helps condition and hydrate the skin, supporting a smooth, balanced surface ahead of tattooing.
SHIELD
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Formulated with our Tattoo-Guard Defence System™
SHIELD is a SPF 15 broad spectrum daily protection cream designed for tattooed skin, helping support vibrancy and definition over time. Powered by Ink-Safe™ technology, it combines broad-spectrum UV filters with blue light defence to help shield against everyday sun exposure, screen glare, and environmental stressors.
Antioxidants are included to help counter free radicals, while lightweight hydration keeps skin supple and comfortable. With its non-greasy, fast-absorbing texture, SHIELD is ideal for everyday wear without residue. By supporting pigment integrity and overall skin health, it acts as a near-invisible veil that helps tattoos appear bold, crisp, and artistically striking for longer.
Benefits
APPLICATION
INGREDIENTS
PRE-ORDER INFORMATION
We are currently taking pre-orders.
- Australian shipping begins December 2025.
- International shipping begins January 2026.
All pre-order customers receive 'OG' Status, an exclusive lifetime privilege offering a 5% discount on all future purchases. OG Status is only available to those who pre-order and will never be offered again.
We’ll keep you updated with more precise delivery dates in the coming weeks so you always know when to expect your products.



Key benefits
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SPF 15 Daily Protection
Delivers broad-spectrum SPF 15 broad spectrum defence against UV exposure, one of the greatest threats to tattoo vibrancy. Helps shield pigment from fading, blurring, or colour distortion caused by sunlight, protecting tattoos as faithfully as high-end sun protection preserves natural skin.
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Blue Light Defence
Targets modern lifestyle stressors by helping reduce the impact of high-energy visible (HEV) light from digital screens. This helps tattoos retain visual sharpness and skin maintain vitality, counteracting cumulative dullness caused by everyday digital exposure.
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Antioxidant Support
Infused with antioxidants that help neutralise free radicals generated by pollution, UV, and environmental stress. These actives defend both skin and pigment integrity, working to extend the brilliance and longevity of tattoos while supporting skin resilience.
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Ink-Safe™ Technology
Tailored for tattooed skin, SHIELD avoids pigments or filters that could compromise ink while still delivering full protective performance. Helps preserve colour definition, contrast, and line precision without interfering with the artwork’s delicate balance.
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Lightweight Hydration
Fast-absorbing and non-greasy, providing a comfortable daily finish suitable for any climate or lifestyle. Keeps skin supple and conditioned without heaviness, ensuring tattoos remain protected and luminous without compromising comfort or appearance.

How to apply
Apply SHIELD daily to tattooed skin as the final step in your routine. Apply liberally and evenly to all unprotected areas 20 minutes before sun exposure. Reapply every 2 hours or more often when sweating, swimming, or towelling.
For aged or faded tattoos, pair with LUME to help support the look of vibrancy and definition.
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Hero ingredients
Tinosorb® M
Known for broad-spectrum defence, shielding tattoos from UVA, UVB, and even parts of blue light to help prevent fading and blurring.
Tinosorb® S
Renowned as one of the most advanced and stable UV filters, offering long-lasting protection that helps maintain tattoo clarity and colour integrity.
Resveratrol
A powerful antioxidant that helps neutralise free radicals from sun and pollution, supporting vibrancy and reducing premature dulling of ink.
Ectoin
A natural cell protector that helps skin resist stress from UV, heat, and pollution, reinforcing the barrier that safeguards tattoo definition.
Vitamin E
An essential antioxidant that helps protect skin lipids, reduce oxidative stress, and support long-term comfort and preservation of tattoos.
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